Founded in 1973, Robinson Helicopter Company Inc., (RHC), is the preeminent manufacturer of civil rotorcraft located in Torrance, California.  Robinson has built its reputation on a 50-year history of commitment to providing affordable and quality aircraft with a wide range of applications.  We have
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Digital Marketing Strategist
Job Description:

Founded in 1973, Robinson Helicopter Company Inc., (RHC), is the preeminent manufacturer of civil rotorcraft located in Torrance, California.  Robinson has built its reputation on a 50-year history of commitment to providing affordable and quality aircraft with a wide range of applications.  We have a strong engineering team; almost 85 of our manufacturing processes, including production of parts and assembly, are done in our Torrance location.  We also offer comprehensive overhaul services while rapidly responding to customers’ needs; to keep their aircraft flying.  Our commitment to our vision of keeping our customers flying has earned RHC a variety of recognition from our customers.

Robinson is an engineering focused organization that provides challenging and exciting opportunities to contribute to the future of vertical flight.

JOB SUMMARY:

This role is a key driver for RHC’s digital spaneting efforts, collaborating across sales, spaneting, and communications. This role is responsible for maintaining the company’s digital presence and crafting engaging written and visual content that drives the company’s spaneting goals, including increased engagement across digital and social platforms, brand affinity, and community engagement.

POSITION RESPONSIBILITIES:

The Digital Marketing Specialist at Robinson Helicopter Company will drive the companys digital presence and engagement by developing and executing comprehensive online spaneting strategies. This role encompasses managing social media platforms, creating and implementing email spaneting campaigns, and producing engaging content across various digital channels. The specialist will analyze and report campaign performance, collaborate with leadership to align spaneting efforts with business goals, and ensure consistent brand messaging, requiring a blend of creative, analytical, and technical skills within the unique context of the helicopter industry.

Job Requirements:

POSITION RESPONSIBILITIES:

The Digital Marketing Specialist at Robinson Helicopter Company will drive the company's digital presence and engagement by developing and executing comprehensive online spaneting strategies. This role encompasses managing social media platforms, creating and implementing email spaneting campaigns, and producing engaging content across various digital channels. The specialist will analyze and report campaign performance, collaborate with leadership to align spaneting efforts with business goals, and ensure consistent brand messaging, requiring a blend of creative, analytical, and technical skills within the unique context of the helicopter industry.

Key Responsibilities:

  • Strategic Digital Marketing:

    • Develop and implement organic and paid digital spaneting campaigns to promote Robinson Helicopter Company's products, services, and brand initiatives.

    • Plan and execute spaneting campaigns for new product launches, events, and company announcements.

    • Analyze campaign performance using metrics and optimize strategies based on data-driven insights.

  • Social Media Management:

    • Create and manage engaging content for platforms like LinkedIn, Instagram, X, YouTube, Facebook and other relevant aviation-focused platforms.

    • Ensure consistent brand messaging and visual identity across all social media and other digital channels.

    • Develop and implement video/reel strategies to showcase Robinson Helicopter Company's products and expertise.

  • Email Marketing:

    • Design and execute email spaneting campaigns to nurture leads, support brand image through engaging visuals, and communicate company updates.

    • Manage email lists, segment audiences, and analyze email campaign performance.

    • Utilize CRM-based email spaneting platforms.

  • Content Creation & Coordination:

    • Develop a comprehensive content strategy and calendar to support spaneting objectives.

    • Create compelling and brand-consistent content for various digital platforms.

    • Repurpose content to maximize reach and engagement across different channels.

  • Collaboration & Reporting:

    • Work closely with leadership to align digital spaneting strategies with overall business goals.

    • Provide regular reports and analysis on digital spaneting performance.

    • Work with all departments to ensure spaneting consistency.

Qualifications:

  • Bachelor’s degree in spaneting, Communications, or a related field.

  • 5+ years of experience in digital spaneting, social media management, or content creation.

  • Excellent written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences.

  • Expertise in digital spaneting, including advertising and spaneting content creation, video production/editing, and social media management.

  • Proven ability to develop and execute effective organic and paid social media strategies.

  • Strong analytical and problem-solving skills with a data-driven approach to campaign optimization.

  • Juggle multiple projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution.

  • Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed.

  • Proficiency in design tools such as Canva, Photoshop, Adobe Creative Suite, iMovie, Uniqode, Canva and Squarespace

  • Proven ability to develop and execute effective organic and paid social media strategies from concept to execution.

  • Proficiency in Google Analytics and other relevant digital spaneting tools.

  • Self-motivated, organized, and able to work independently.

  • Interest in aviation and the helicopter industry is a significant plus.

Preferred but not required:

  • Experience with spaneting analytics and social media analytics tools.

  • Knowledge of the aviation, mobility, or manufacturing industry.

  • Bilingual in English and Spanish

What can a career at RHC offer you?

We offer our teams members opportunities for professional development, training, and learning.  Our performance management system is structured to provide opportunities for career focused development.  Our career development is supported with a great tuition reimbursement program.

Compensation & Benefits:

Robinson Helicopter Company offers salary increases twice a year.  We offer comprehensive group health plans including medical EPO, PPO and High Deductible Health Plans with Health Savings Account, dental, vision and other supplemental plans which begin on the day you begin employment with RHC.  Our Supplemental Plans include Voluntary Life Insurance, and Pet Insurance. RHC offers a competitive 401k Plan.

If you meet the qualifications and are passionate about quality assurance in manufacturing, and your career goals include working with a dynamic team with exciting products such as helicopters, why not apply; give yourself a chance to speak with our team. Robinson Helicopter Company is known in the industry for its exceptional efficiency in the production and assembly of helicopters. We encourage you to apply for this exciting opportunity!

Robinson Helicopter Company is an Equal Opportunity Employer.

Company Details
Robinson Helicopter
2901 Airport Drive
Torrance, California 90505 USA
www.robinsonheli.com
25 Open Jobs Available
Robinson Helicopter is a leading manufacturer of civil rotorcraft with a 50 year history of providing affordable helicopter for a wide range of applications. Robinson Helicopter is an engineering focused organization that provides challenging and exc...

Benefits:
Robinson Helicopter Company is an equal opportunity employer and offers an excellent benefit program including medical, dental, vision and life insurance, a 401K retirement plan, tuition reimbursement opportunities for continuing education, plus paid holidays and vacations. Full details, eligibility requirements, and information on additional benefits are available from the Robinson Personnel Department.

Supported Manufacturers:
Robinson Helicopter Company

Supported Models:
R22, R44, R66
(Job and company information not to be copied, shared, scraped, or otherwise disseminated/distributed without explicit consent of JSfirm, LLC)
Job Info
Location
Torrance, California, United States
Type
Permanent
Company Details
Robinson Helicopter
2901 Airport Drive
Torrance, California 90505 USA
www.robinsonheli.com
25 Open Jobs Available
Robinson Helicopter is a leading manufacturer of civil rotorcraft with a 50 year history of providing affordable helicopter for a wide range of applications. Robinson Helicopter is an engineering focused organization that provides challenging and exc...

Benefits:
Robinson Helicopter Company is an equal opportunity employer and offers an excellent benefit program including medical, dental, vision and life insurance, a 401K retirement plan, tuition reimbursement opportunities for continuing education, plus paid holidays and vacations. Full details, eligibility requirements, and information on additional benefits are available from the Robinson Personnel Department.

Supported Manufacturers:
Robinson Helicopter Company

Supported Models:
R22, R44, R66

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