Description
About the role
As a Loyalty Marketing Officer, you will be responsible for the implementation of the Loyalty Marketing strategies (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through development and delivery of loyalty spaneting campaigns, assets and initiatives in order to achieve pre-determined outcomes, both performance and customer satisfaction focused.
As part of your responsibilities, you will also:
Act as a single point of contact for management, execution and optimization of the core communication vehicles of Qatar Airways Privilege Club including e-statements, email campaigns, brochures and direct mailer, utilizing key channel metrics to inform change and measure success.
Assist in campaign delivery through web and email updates and hands-on production efforts of email and web, to support timely delivery to spanet for loyalty spaneting campaigns.
Up-keep, optimize and report on automated trigger assets through regular review of materials and their performance to ensure consistent customer interface delivery in accordance to the team customer engagement and revenue targets.
Along with key stakeholders and supported by the Loyalty Marketing Manager, Regional Loyalty Managers and Digital Direct team members, work to solve business and customer problems through developing relevant campaign assets in line with an agreed campaign design. Including but not limited to key visuals, copy content, email assets, printed assets, web assets and toolkit elements.
Support the progression of the creative process for campaigns through submission of briefs, ADMATs and review of assets in accordance to an agreed creative campaign brief.
Work with the Loyalty Marketing Creative Designer and other key stakeholders, to identify additional opportunities for asset creation, suitable for localized delivery, ensuring sufficient materials are available to service personalization in customer facing materials.
Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation and loyalty lifecycle in an aim to deliver target-oriented campaigns
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
About You
We are looking for a professional who possesses the following skills and experience:
Bachelor’s Degree or equivalent is essential
3+ years of job-related experience
Experience working in the Middle East within a multi-cultural professional environment
Hands-on data analysis experience
Experience working cross-channel including online and direct spaneting.
Basic html and knowledge of WYSIWYG editors such as Dreamweaver, Word press, MS FrontPage.
Intermediate to advanced level of analytical/Numerical skills to be able to analyze campaign performance stats and produce reports.
Intermediate to advanced level of presentation skills
