At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!
Position Summary
Serve as lead point of contact for all credit card acquisition and cardmember engagement marketing responsibilities, working across the partnership teams, the bank, and with internal stakeholders, including commercial, operations and IT teams. Responsible for driving the annual marketing plan development process and developing strategic marketing campaigns that stimulate program growth, while ensuring that all program promotions and initiatives are executed on time as designed.
This position has an estimated duration of 6 months. Note that no relocation assistance is available for this position.
Key Responsibilities
- Serve as lead point of contact for all credit card acquisition and cardmember engagement marketing responsibilities, working across partnership teams, the bank, and with internal stakeholders, including commercial, operations, and IT teams.
- Responsible for driving the annual marketing plan development process and developing strategic marketing campaigns that stimulate program growth, while ensuring that all program promotions and initiatives are executed on time as designed.
- Responsible for annual Out of Home and Media strategy including TV and radio plan, launching TV commercials and airport advertising.
- Manage acquisition and engagement reports, including management of the month end marketing performance reports and presentations to be shared with bank and internal management, and managing maintenance of program KPI reports associated with acquisition and engagement activities (e.g. new accounts report by program, by channel; funnel report; offer grid; spend behavior).
- Work with credit card business analyst to develop business cases supporting new marketing ideas that drive future program growth and present to leadership for alignment and approvals.
- Lead channel specific IT projects serving as key liaison between bank partner and internal stakeholders, ensuring projects are properly managed from a development and timing perspective and managing troubleshooting and escalations as needed.
- Support key program initiatives, such as managing marketing responsibilities associated with new product launches and/or product changes.
- Manage local sponsorships associated with HA co-brand business; includes reviewing sponsorship opportunities, assessing value of opportunities, and presenting decisions to program management team and leadership for final approval. Upon approval, complete negotiation with organization(s).
- In collaboration with the merchant program team, create and oversee execution of cardmember events catering to HA co-brand cardmembers.
- Lead a team of high performing individuals to deliver marketing plans, on time and as designed.
- Other duties as assigned.
Minimum Requirements
- Bachelors degree or an equivalent combination of education and related working experience
- 4 years of relevant work experience in sales, marketing, business development, and/or product management
- 1 year of supervisory or managerial experience
- Ability to manage multiple products or initiatives and prioritize against department/division objectives
- Ability to lead/deliver projects on time, on budget, and with minimal support/direction
- Ability to manage multiple products/vendors across all aspects of their life cycles (concept, business case, implementation, optimization, etc.)
- Ability to define strategic/marketing plans and work across the organization to build support and efficiently execute those plans
- Ability to analyze performance and results of products (e.g., variances, forecasts, drivers) and develop logical, data-driven business cases for new business opportunities
- Ability to communicate effectively and positively with business partners, customers, vendors, and other departments; persuasive and confident in public speaking, presenting to executives, and leading meetings; able to develop concise management presentations
- Ability to structure analysis/presentations with limited direction
- Proficient in Microsoft Excel, Word, Outlook, PowerPoint, and internet applications
**Hawaiian Airlines is regulated by the Department of Transportation (DOT - regulation, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of Marijuana, Cocaine, Opioids, PCP (Phencyclidine), and Amphetamine prior to any offer of employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.
*** In addition to routine employment eligibility verification, U.S.-based airlines must gather information to validate country of citizenship and country of birth. Upon hire, you must provide documentation proving your current country citizenship and birthplace.
****Must be legally authorized to work in the United States, for any employer, without sponsorship. Hawaiian Airlines will not sponsor applicants for nonimmigrant or immigrant employment visas or status for this position.
At Hawaiian Airlines, we are dedicated to offering a comprehensive total rewards package that aims to attract, engage, and retain the finest talent in the industry. Our rewards structure is thoughtfully designed to include a competitive base salary coupled with variable compensation opportunities. This balanced approach ensures a fulfilling and lucrative work environment, aligning individual achievements with the broader organizational success.
Please note that the provided salary information serves as a general guideline. Our salary is determined by a candidates experience and qualifications as well as market and business considerations. The expected pay range is $109,200 - $134,400.
