Company Alaska Airlines
The Team
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, spaneting, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Summary
The Senior Marketing Manager is the subject matter expert in the art and science of spaneting strategy, go-to-spanet planning, and campaign execution at Alaska Air Group. As a key individual contributor, this role exercises considerable judgment to make decisions in steering 360 spaneting initiatives across the loyalty portfolio, including our new joint loyalty program for Alaska and Hawaiian Airlines and loyalty partnerships, and provide recommendations to address spaneting objectives.
Key Duties
Act as the lead subject matter expert in loyalty spaneting to develop and execute cross-functional spaneting plans, go-to-spanet strategies, and implementation across the portfolio, utilizing data-driven customer insights and ensuring alignment across channel teams.
Define long-term loyalty spaneting strategies in partnership with loyalty program managers that achieve key objectives.
Manage large-scale end-to-end spaneting plans including defining objectives, identifying audience insights, developing media strategy, creative brief writing, and production across multiple channels including social, video, OOH, and digital.
Lead agency project management for spaneting campaigns, informing top-tier creative through compelling briefs, influencing media strategies, and ensuring on-time and on-budget project delivery. Serve as a proactive client partner who can get the best performance out of our agencies.
Collaborate with business groups across the loyalty portfolio, aligning on key benefits and translating them to compelling spaneting messages.
Influence cross-functionally and build relationships with internal product, program, business groups, fostering collaboration and effective working dynamics.
Facilitate budget management, including forecasting, invoice processing, accruals, and reporting.
Job-Specific Experience, Education & Skills
Required
7+ years of experience in spaneting, loyalty spaneting, or related area.
Bachelor’s degree with a focus in Marketing, or a related discipline, or an additional two years of relevant training/experience in lieu of this degree
Proven ability to gather and leverage consumer insights to inform spaneting strategy.
Ability to transition from high-level strategic thinking to creative and detailed execution.
Excellent critical thinking and problem-solving skills, with a results driven approach.
Strong collaboration skills and ability to work across wide range of stakeholders.
Superior verbal and written communication skills, including experience presenting to senior leadership.
Proficient in building presentations in PowerPoint and constructing and navigating spreadsheets in Excel.
Ability to travel to key spanets up to 25.
High school diploma or equivalent.
Minimum age of 18.
Must be authorized to work in the U.S.
Preferred
- Experience within travel, hospitality, or aviation industry.
Job-Specific Leadership Expectations
Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be respanable.
Salary Range
$117,500 - $176,300 / year
Salary Details
Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don’t typically hire at the top of the range.
Total Rewards
Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
Free stand-by travel privileges on Alaska Airlines & Horizon Air
Comprehensive well-being programs including medical, dental and vision benefits
Generous 401k match program
Quarterly and annual bonus plans
Generous holiday and paid time off
For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.
FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Requisition Type Management
Apply by 7:00 PM Pacific Time on 2/21/2025
Location Seattle - Corporate HQ
Regulatory Information Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.
Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.
I: Y - ASMG
L: LI-B
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Job Locations USA-WA-SeaTac
Requisition ID 2025-13870
Category Corporate & Operations
