Team Lead, Brand and Agency Management

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise, and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop onboard!

As the Team Lead, Brand and Agency Management within the Global Engagement team, you will lead our creative and branding agencies to shape consistent brand narratives and brand visual guidelines for one of the world’s most recognizable brands: American Airlines.

This list is intended to reflect the current job, but additional essential functions (and certainly non-essential) may not be referenced. Management will modify the job or require other tasks to be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations, including any collective bargaining obligations.

• You’ll oversee strategizing and executing emotive advertising campaigns that shape American’s narrative across various channels, optimizing the work based on cultural trends, consumer-driven research, and industry best practices.
• You’ll develop compelling creative that supports increased travel bookings and acquisition/engagement for the AAdvantage loyalty program and cobrand.
• As the steward of American’s visual identity, you’ll help shape guidelines for branded activations and new brand experiences both internally and externally, ensuring a consistent look across all touchpoints.
• This leader balances emotional storytelling, a keen creative eye and attention to detail, plus passion for human-centric data.
• Supports the day-to-day relationship with our agency partners and business stakeholders
• Manages the agencies in conducting research and developing key target insights to inform the creative brief and final creative
• Develops creative assets to drive flight bookings, loyalty and cobrand acquisition
• Collaborates intently with Marketing, Paid Media, Loyalty, Cobrand, and Customer Experience teams to ensure successful creative development according to business messaging strategy and within our brand strategy.
• Manages agency partners to identify continuous process improvement opportunities and maintain contract and cost management
• Objectively and critically reviews creative to ensure adherence to American brand standards and creative channel best practices during conception and implementation.
• Works with internal stakeholders to ensure creative deliverables are executed according to plan

Minimum Qualifications – Education & Prior Job Experience
• Bachelors degree in spaneting, advertising, design or equivalent experience/training
• 5+ years experience in an advertising creative agency or internal creative team, loyalty division, B2C spaneting role with a focus on creative development

Preferred Qualifications – Education & Prior Job Experience
• 1-2 years of leading a team or being responsible for team performance
• Knowledge of paid media channels and KPIs
• Ability to manage third-party partners and gain project alignment
• Ability to foster collaboration between teams of spaneting managers, strategists, and agencies
• Experience leading a creative agency planning for yearly business objectives
• Assists in creating and managing budgets
• Provides strategic recommendations on ways to deliver value with a creative agency

Skills, Licenses, and Certifications
• Familiar with guiding creative development from concept through production across multiple channels: digital, social, TV, OOH, print, radio, etc
• Proven experience in brand management, creative campaign execution, and agency management.
• Develops creative briefs and executes on delivering quality assets that meet spaneting and communication goals
• Experience with visual design, influencing creative direction and fostering consistency with brand standards
• Top-notch written, verbal, and presentation skills with a strong attention to detail
• Excellent project management skills

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family, and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more.

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities, and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.